I believe that true career opportunities come from meaningful connections—and that your online presence is the bridge to those relationships.

After six years at Shopify leading content strategy and branding teams, I've seen firsthand how a strategic online presence opens doors that would otherwise remain closed. Throughout my career, I've helped executives, senior leaders, and rising professionals translate their expertise into compelling online narratives that attract the right opportunities.

My Story

My fascination with the power of strategic visibility began in 2016 when I started writing on Medium. With just a handful of authentic stories and insights, I attracted attention from influential professionals that far outweighed my actual readership numbers. My first client discovered me through my writing, which led to a cascade of opportunities and eventually gave me the freedom to leave my job and become self-employed.

This relatively modest online presence was the catalyst that enabled me to travel and ultimately move to Berlin in 2019. Once there, I experienced this truth again: with no local network, I used strategic online visibility to build meaningful connections from scratch and create opportunities that simply wouldn't have existed otherwise.

This experience became the foundation of my approach: authentic online presence opens doors, and meaningful connections turn those open doors into opportunities.

My Philosophy

You don't need to become a content creator to benefit from strategic visibility.

Many LinkedIn experts will tell you that you need to post constantly, grow a massive following, and essentially become a part-time content creator to advance your career. I disagree.

My approach is different:

• Quality over quantity: Strategic visibility with the right people matters more than follower counts

• Authenticity over algorithms: Your genuine expertise is more compelling than any "growth hack"

• Connections over content: Content is simply a tool to facilitate meaningful professional relationships

I call this approach "just enough online presence to be dangerous" — the minimum effective dose of strategic visibility to attract the right opportunities.

My Expertise

My background combines content strategy, brand positioning, and talent development:

• 6 years at Shopify leading content and branding teams across multiple markets

• Helped hundreds of professionals refine their personal brands and online presence

• Guided professionals through successful transitions to new industries, roles, and locations

• Specialized knowledge of tech industry positioning and career navigation

My Clients

I work primarily with senior-level tech professionals who are navigating career transitions, considering industry pivots, or relocating to new markets. My clients are accomplished in their fields but recognize that strategic visibility can accelerate their next move.

They typically share a few characteristics:

• They value meaningful professional relationships

• They're uncomfortable with aggressive self-promotion

• They want to be recognized for their expertise, not their personal brand

• They're looking for a strategic approach, not a quick fix

Let's Connect

If my approach resonates with you, I'd love to help you craft a strategic online presence that opens doors to the right opportunities and connections.

Book a Strategy Session or explore my Services to learn more about how we might work together.